A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.
From the Schneier on Security blog
Spying and surveillance are different but related things. If I hired a private detective to spy on you, that detective could hide a bug in your home or car, tap your phone, and listen to what you said. At the end, I would get a report of all the conversations you had and the contents of those conversations. If I hired that same private detective to put you under surveillance, I would get a different report: where you went, whom you talked to, what you purchased, what you did.
Before the internet, putting someone under surveillance was expensive and time-consuming. You had to manually follow someone around, noting where they went, whom they talked to, what they purchased, what they did, and what they read. That world is forever gone. Our phones track our locations. Credit cards track our purchases. Apps track whom we talk to, and e-readers know what we read. Computers collect data about what we’re doing on them, and as both storage and processing have become cheaper, that data is increasingly saved and used. What was manual and individual has become bulk and mass. Surveillance has ...