A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Schneier on Security blog

Wow:

To test PIGEON’s performance, I gave it five personal photos from a trip I took across America years ago, none of which have been published online. Some photos were snapped in cities, but a few were taken in places nowhere near roads or other easily recognizable landmarks.

That didn’t seem to matter much.

It guessed a campsite in Yellowstone to within around 35 miles of the actual location. The program placed another photo, taken on a street in San Francisco, to within a few city blocks.

Not every photo was an easy match: The program mistakenly linked one photo taken on the front range of Wyoming to a spot along the front range of Colorado, more than a hundred miles away. And it guessed that a picture of the Snake River Canyon in Idaho was of the Kawarau Gorge in New Zealand (in fairness, the two landscapes look remarkably similar)...