A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.
From the Krebs on Security blog
Federal investigators on Friday arrested a Virginia man accused of being part of a neo-Nazi group that targeted hundreds of people in “swatting” attacks, wherein fake bomb threats, hostage situations and other violent scenarios were phoned in to police as part of a scheme to trick them into visiting potentially deadly force on a target’s address.