A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Schneier on Security blog



This is a fascinating glimpse of the future of automatic cheating detection in sports:

Maybe you heard about the truly insane false-start controversy in track and field? Devon Allen—a wide receiver for the Philadelphia Eagles—was disqualified from the 110-meter hurdles at the World Athletics Championships a few weeks ago for a false start.

Here’s the problem: You can’t see the false start. Nobody can see the false start. By sight, Allen most definitely does not leave before the gun.

But here’s the thing: World Athletics has determined that it is not possible for someone to push off the block within a tenth of a second of the gun without false starting. They have science that shows it is beyond human capabilities to react that fast. Of course there are those (I’m among them) who would tell you that’s nonsense, that’s pseudoscience, there’s no way that they can limit human capabilities like that. There is science that shows it is humanly impossible to hit a fastball. There was once science that showed human beings could not run a four-minute mile...