A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Schneier on Security blog

The Hewlett Foundation just announced its top five ideas in its Cybersecurity Visuals Challenge. The problem Hewlett is trying to solve is the dearth of good visuals for cybersecurity. A Google Images Search demonstrates the problem: locks, fingerprints, hands on laptops, scary looking hackers in black hoodies. Hewlett wanted to go beyond those tropes.

I really liked the idea, but find the results underwhelming. It’s a hard problem.

Hewlett press release.