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From the Schneier on Security blog



This is important:

Monsignor Jeffrey Burrill was general secretary of the US Conference of Catholic Bishops (USCCB), effectively the highest-ranking priest in the US who is not a bishop, before records of Grindr usage obtained from data brokers was correlated with his apartment, place of work, vacation home, family members’ addresses, and more.

[…]

The data that resulted in Burrill’s ouster was reportedly obtained through legal means. Mobile carriers sold­ — and still sell — ­location data to brokers who aggregate it and sell it to a range of buyers, including advertisers, ...