A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.
From the Schneier on Security blog
This is important:
Monsignor Jeffrey Burrill was general secretary of the US Conference of Catholic Bishops (USCCB), effectively the highest-ranking priest in the US who is not a bishop, before records of Grindr usage obtained from data brokers was correlated with his apartment, place of work, vacation home, family members’ addresses, and more.
[…]
The data that resulted in Burrill’s ouster was reportedly obtained through legal means. Mobile carriers sold — and still sell — location data to brokers who aggregate it and sell it to a range of buyers, including advertisers, ...