A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Krebs on Security blog

If you’re running a business online, few things can be as disruptive or destructive to your brand as someone stealing your company’s domain name and doing whatever they wish with it. Even so, most major Web site owners aren’t taking full advantage of the security tools available to protect their domains from being hijacked. Here’s the story of one recent victim who was doing almost everything possible to avoid such a situation and still had a key domain stolen by scammers.