A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Tinuiti blog

Over the past few months we’ve highlighted the impressive, yet relatively quiet, growth of ESPN+ in recent times. Following its launch in the spring of 2018, the service accumulated just 6.6m subscribers by the end of 2019; contrast this with the November 2019 launch of Disney+, which tallied over 10m subscribers on its first day. […]