A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.
From the Krebs on Security blog
Twice in the past month KrebsOnSecurity has heard from readers who’ve had their accounts at big-three credit bureau Experian hacked and updated with a new email address that wasn’t theirs. In both cases the readers used password managers to select strong, unique passwords for their Experian accounts. Research suggests identity thieves were able to hijack the accounts simply by signing up for new accounts at Experian using the victim’s personal information and a different email address.