A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Schneier on Security blog

This is new news: Revealing yet another super-power in the skillful squid, scientists have discovered that squid massively edit their own genetic instructions not only within the nucleus of their neurons, but also within the axon – the long, slender neural projections that transmit electrical impulses to other neurons. This is the first time that edits to genetic information have…