A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.
From the Graham Cluley blog
Patchwork, an Indian hacking group also known by such bizarre names as Hangover Group, Dropping Elephant, Chinastrats, and Monsoon, has proven the old adage that to err is human, but to really cock things up you need to be a cybercriminal.