A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Schneier on Security blog

This isn’t the first time I’ve received an e-mail like this:

Hey! I’ve done my research and looked at a lot of facts and old forgotten archives. I know that you are Satoshi, I do not want to tell anyone about this. I just wanted to say that you created weapons of mass destruction where niches remained poor and the rich got richer! When bitcoin first appeared, I was small, and alas, my family lost everything on this, you won’t find an apple in the winter garden, people only need strength and money. Sorry for the English, I am from Russia, I can write with errors. You are an amazingly intelligent person, very intelligent, but the road to hell is paved with good intentions. Once I dreamed of a better life for myself and my children, but this will never come …...