A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Graham Cluley blog

On 9 July, Iran’s railroad system came under attack from hackers.

The attackers posted messages on station departure boards warning of “long delay[s] because of cyberattack”, and suggesting inconvenienced passengers call “64411” for more information, the telephone number of Iran’s supreme leader.

And that’s when things got really serious…