A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Schneier on Security blog

Back in November 2020, in the middle of the COVID-19 pandemic, I gave a virtual talk at the International Symposium on Technology and Society: “The Story of the Internet and How it Broke Bad: A Call for Public-Interest Technologists.” It was something I was really proud of, and it’s finally up on the net.