A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Krebs on Security blog

Millions of Americans now filing for unemployment will receive benefits via a prepaid card issued by U.S. Bank, a Minnesota-based financial institution that handles unemployment payments for more than a dozen U.S. states. Some of these unemployment applications will trigger an automatic letter from U.S. Bank to the applicant. The letters are intended to prevent identity theft, but many people are mistaking these vague missives for a notification that someone has hijacked their identity.