A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Krebs on Security blog

Microsoft today released updates to remedy nearly 130 security vulnerabilities in its Windows operating system and supported software. None of the flaws are known to be currently under active exploitation, but 23 of them could be exploited by malware or malcontents to seize complete control of Windows computers with little or no help from users.