A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Schneier on Security blog

Report on espionage attacks using LinkedIn as a vector for malware, with details and screenshots. They talk about “several hints suggesting a possible link” to the Lazarus group (aka North Korea), but that’s by no means definite. As part of the initial compromise phase, the Operation In(ter)ception attackers had created fake LinkedIn accounts posing as HR representatives of well-known companies…