A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Schneier on Security blog

It’s a series of vulnerabilities:

Josep Rodriguez, a researcher and consultant at security firm IOActive, has spent the last year digging up and reporting vulnerabilities in the so-called near-field communications reader chips used in millions of ATMs and point-of-sale systems worldwide. NFC systems are what let you wave a credit card over a reader — rather than swipe or insert it — to make a payment or extract money from a cash machine. You can find them on countless retail store and restaurant counters, vending machines, taxis, and parking meters around the globe...