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From the Schneier on Security blog

The widely reported story last week that 1.5 million smart toothbrushes were hacked and used in a DDoS attack is false.

Near as I can tell, a German reporter talking to someone at Fortinet got it wrong, and then everyone else ran with it without reading the German text. It was a hypothetical, which Fortinet eventually confirmed.

Or maybe it was a stock-price hack.