A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Krebs on Security blog

KrebsOnSecurity recently heard from a reader whose boss’s email account got phished and was used to trick one of the company’s customers into sending a large payment to scammers. An investigation into the attacker’s infrastructure points to a long-running Nigerian cybercrime group that is actively targeting established companies in the transportation and aviation industries.