A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Schneier on Security blog

Sometime around 1993 or 1994, during the first Crypto Wars, I was part of a group of cryptography experts that went to Washington to advocate for strong encryption. Matt Blaze and Ron Rivest were with me; I don’t remember who else. We met with then Massachusetts Representative Ed Markey. (He didn’t become a senator until 2013.) Back then, he and…