A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Krebs on Security blog

We’ve seen an ugly trend recently of tech news stories and cybersecurity firms trumpeting claims of ransomware attacks on companies large and small, apparently based on little more than the say-so of the ransomware gangs themselves. Such coverage is potentially quite harmful and plays deftly into the hands of organized crime.

Often the rationale behind couching these events as newsworthy is that the attacks involve publicly traded companies or recognizable brands, and that investors and the public have a right to know. But absent any additional information from the victim company or their partners who may be affected by the attack, these kinds of stories and blog posts look a great deal like ambulance chasing and sensationalism.