A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.
From the Krebs on Security blog
Email scammers sent an Uber to the home of an 80-year-old woman who responded to a well-timed email scam, in a bid to make sure she went to the bank and wired money to the fraudsters. In this case, the woman figured out she was being scammed before embarking for the bank, but her story is a chilling reminder of how far crooks will go these days to rip people off.