A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Krebs on Security blog

An old but persistent email scam known as “sextortion” has a new personalized touch: The missives, which claim that malware has captured webcam footage of recipients pleasuring themselves, now include a photo of the target’s home in a bid to make threats about publishing the videos more frightening and convincing.