A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Krebs on Security blog

A new email scam is making the rounds, warning recipients that someone using their Internet address has been caught viewing child pornography. The message claims to have been sent from Microsoft Support, and says the recipient’s Windows license will be suspended unless they call an “MS Support” number to reinstate the license, but the number goes to a phony tech support scam that tries to trick callers into giving fraudsters direct access to their PCs.