A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Schneier on Security blog

The NSA has issued an advisory on the risks of location data. Mitigations reduce, but do not eliminate, location tracking risks in mobile devices. Most users rely on features disabled by such mitigations, making such safeguards impractical. Users should be aware of these risks and take action based on their specific situation and risk tolerance. When location exposure could be…