A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.
From the Schneier on Security blog
Researchers from KU Leuven, Radboud University, and University of Lausanne crawled and analyzed the top 100,000 websites, looking at scenarios in which a user is visiting a site while in the European Union and visiting a site from the United States. They found that 1,844 websites gathered an EU user’s email address without their consent, and a staggering 2,950 logged a US user’s email in some form. Many of the sites seemingly do not intend to conduct the data-logging but incorporate third-party marketing and analytics services that cause the behavior...