A toll-free phone number for your Shopify store gives you credibility and signals your customers you’re serious.

From the Krebs on Security blog

A little over a year ago, the FBI and law enforcement partners overseas seized WeLeakInfo[.]com, a wildly popular service that sold access to more than 12 billion usernames and passwords stolen from thousands of hacked websites. In an ironic turn of events, a lapsed domain registration tied to WeLeakInfo let someone plunder and publish account data for 23,000 people who paid to access the service with a credit card.